Author Details

Raimondo, Maria Antonietta, University of Calabria, Campus of Arcavacata, Rende (CS), Italy

  • No 3 (2019) - Articles
    The effects of native advertising on consumer responses. Some experimental evidences on the interaction between content type and brand awareness
    Abstract  PDF


Mercati e competitività - Open Access Peer Reviewed Journal
4 issues per year - ISSN 1826-7386, ISSNe 1972-4861

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