No 4 (2019)

Table of Contents


Editorial PDF
Daniele Dalli


Communication practices in the diffusion of social-business innovation: Insights from B-Corporations PDF
Cristina Mele, Tiziana Russo-Spena, Marco Tregua, Fabio Greco
Customer-driven supply chains: Trends and practices in leading Italian companies PDF
Valeria Belvedere, Annalisa Tunisini
How to choose the endorser: An experimental analysis on the effects of fit and notoriety PDF
Veronica Gabrielli, Ilaria Baghi
Communicating the luxury dream: The moderating role of brand prominence on the effect of abstract versus concrete language on consumer responses PDF
Cesare Amatulli, Matteo De Angelis, Carmela Donato

Book reviews

Book reviews PDF
Gennaro Iasevoli

Mercati e competitività - Open Access Peer Reviewed Journal
4 issues per year - ISSN 1826-7386, ISSNe 1972-4861

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