No 2 (2019)

Table of Contents


Eat, pray, love… images. Measurements and measurement parameters in marketing processes PDF
Andrea Moretti

Focus Section: Convegno SIM 2018

Identity processes in marketing: Relationship between image and personality of tourist destination, destination self congruity and behavioral responses PDF
Arianna Di Vittorio, Lucrezia Maria De Cosmo, Nicolaia Iaffaldano, Luigi Piper


Developing relationships early: How new ventures fill their capability gap PDF
Eleonora Di Maria, Marco Bettiol, Valentina De Marchi, Roberto Grandinetti
All are (not) equal for the crowd: Social groups moderate the effects of human density on willingness to stay and vice-virtue choices PDF
Ernesto Cardamone, Gaetano "Nino" Miceli, Maria Antonietta Raimondo
Eating in an Italian restaurant. The role of Country Image in driving Spanish customers attitude and intention to patronize an ethnic restaurant PDF
Elisa Martinelli, Francesca De Canio
Risk is my business. Determinants of revisit intentions among participants in extreme sporting events PDF
Francesco Raggiotto
Analysing determinants of travellers’ expenditures for food and beverage services at airports PDF
Giacomo Del Chiappa, Antonio Salvatore Loriga

Book reviews

Book reviews PDF
Gennaro Iasevoli

Mercati e competitività - Open Access Peer Reviewed Journal
4 issues per year - ISSN 1826-7386, ISSNe 1972-4861

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