Eating in an Italian restaurant. The role of Country Image in driving Spanish customers attitude and intention to patronize an ethnic restaurant
The survey was administered to a sample of Spanish customers of Italian restaurants located in Spain and applying SEM. Results support all the postulated hypotheses. Scientific and managerial implications are derived.
Mercati e competitività - Open Access Peer Reviewed Journal
4 issues per year - ISSN 1826-7386, ISSNe 1972-4861
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