Mercati & competitività - Open Access

4 issues per year, ISSN 1826-7386, ISSNe 1972-4861 

The Journal of the Italian Marketing Association

Open access journal Peer reviewed journal  4 issues per year

Editorial Policies | Submit a paper

Classified "A" by AIDEA

- Click here to receive email notifications of new issues added to the journal -

 


No 3 (2019)

Table of Contents

Focus Section

Special Issue - Past, present and future challenges on customer experience: Digging knowledge across sectors PDF
Giacomo Del Chiappa, Martina G. Gallarza
Using the experiential approach in marketing and management: A systematic literature review PDF
Fabio Forlani, Tonino Pencarelli
Understanding the customer experience-loyalty link: A moderated mediation model PDF
Marco Ieva, Cristina Ziliani
The influence of servicescape and perceived authenticity on winery visitors’ satisfaction and their behavioural intentions PDF
Ester Napolitano, Giacomo Del Chiappa, Aise KyoungJin Kim
Analysing customer experience in heritage tourism: Empirical evidence from an Italian cultural district PDF
Francesco Calza, Marco Ferretti, Marcello Risitano, Annarita Sorrentino
Measuring Tourists’ Emotional Experiences in a cultural site PDF
Rita Cannas, Daniela Pettinao

Articles

The effects of native advertising on consumer responses. Some experimental evidences on the interaction between content type and brand awareness PDF
Maria Antonietta Raimondo, Maria Vernuccio, Gaetano “Nino” Miceli

Book reviews

Book reviews PDF
Gennaro Iasevoli


Mercati e competitività - Open Access Peer Reviewed Journal
4 issues per year - ISSN 1826-7386, ISSNe 1972-4861

This journal applies the Creative Commons Attribution - Non-Commercial - No Derivatives 4.0 License (CC BY-NC-ND 4.0) to works published, in order to facilitate free immediate access to, and unrestricted reuse of, original works of all types. Under this license, authors agree to make articles legally available for reuse, without permission or fees, for virtually any purpose. Anyone may copy, distribute or reuse these articles, without modifying them, as long as authors and original sources are properly cited.