Salta al menu principale di navigazione Salta al contenuto principale Salta al piè di pagina del sito

Articles

N. 2 (2020)

From Sustainability coercion to Social Engagement: The turning role of Corporate Social Responsibility

DOI
https://doi.org/10.3280/cgrds2-2020oa10558
Inviata
19 ottobre 2020
Pubblicato
20-01-2021

Abstract

As widely recognized, sustainability is a multi- and trans-disciplinary domain potentially able to influence actions, decisions, and behaviors at all the levels of socio-economic organizations. Reflecting upon the pervasive nature of sustainability domain, the paper proposes an overview about the evolutionary path of strategies and approaches for sustainability. Adopting a deductive approach, the main purpose of the paper is to underline in which ways the shifting from a coercive approach to a participatory approach in strategies for sustainability - made possible by the spread of Corporate Social Responsibility practices - has contributed to the emergence of sustainable innovation domain. The concept of Social Engagement in sustainability debate is proposed with the aim to underline that sustainable innovation is effectively possible only in the case in which all the levels of socio-economic organizations are engaged in the debate about sustainability and - as a consequence - they are effectively able to understand and promote the value of an innovation able to combine and satisfy society, economy, and environment needs.

Riferimenti bibliografici

  1. Alvino F., Di Vaio A., Hassan R., Palladino R. (2020). Intellectual capital and sustainable development: A systematic literature review. Journal of Intellectual Capital, ahead-of-print. DOI: 10.1108/JIC-11-2019-0259.
  2. Ashford N.A. (2005). Pathways to sustainability: evolution or revolution. In: van Geenhuizen M.S., D.V. Gibson, M.V. Heitor, A. Ibarra-Yunez (edited by), Regional development and conditions for innovation in the network society, international series on technology policy and innovation, Purdue University Press, 35-59.
  3. Barnard C.I. (1938). The functions of the executive. Cambridge, MA: Harvard University.
  4. Barr S. (2012). Environment and society: Sustainability, policy and the citizen. Ashgate Publishing, Ltd.
  5. Biloslavo R., Bagnoli C., Massaro M., Cosentino A. (2020). Business model transformation toward sustainability: the impact of legitimation. Management Decision, Vol. 58 n. 8, pp. 1643-1662. DOI:10.1108/MD-09-2019-1296.
  6. Boar A., Bastida R., Marimon F. (2020). A systematic literature review. Relationships between the sharing economy, sustainability and sustainable development goals. Sustainability, 12(17), 6744. DOI: 10.3390/su12176744.
  7. Bocken N.M., Short S.W., Rana P., Evans S. (2014). A literature and practice review to develop sustainable business model archetypes. Journal of cleaner production, 65, 42-56. DOI: 10.1016/j.jclepro.2013.11.039.
  8. Cai Y.J., Choi T.M. (2019). Extended producer responsibility: a systematic review and innovative proposals for improving sustainability. IEEE Transactions on Engineering Management, 1-7. DOI: 10.1109/TEM.2019.2914341.
  9. Caputo F. (2020). Towards a holistic view of Corporate Social Responsibility. The antecedent role of Information Asymmetry and Cognitive Distance, Kybernetes, ahead-of-print. DOI: 10.1108/K-01-2020-0057.
  10. Caputo F., Evangelista F., Russo G. (2018). The role of information sharing and communication strategies for improving stakeholder engagement. In: Vrontis D., Weber Y., Tsoukatos V., Shams R., Eds, Business Models for Strategic Innovation: Cross-Functional Perspectives, Routledge: London, UK, pp. 25-43.
  11. Caputo F., Carrubbo L., Sarno D. (2018). The Influence of Cognitive Dimensions on the Consumer-SME Relationship: A Sustainability-Oriented View. Sustainability, 10(9), 3238. DOI: 10.3390/su10093238.
  12. Caputo F., Mazzoleni A., Pellicelli A.C., Muller J. (2019). Over the mask of innovation management in the world of Big Data. Journal of Business Research, 119: 330-338. DOI: 10.1016/j.jbusres.2019.03.040.
  13. Caradonna J. L. (2014). Sustainability: A history. Oxford University Press.
  14. Carayannis E.G., Campbell D.F. (2010). Triple Helix, Quadruple Helix and Quintuple Helix and how do knowledge, innovation and the environment relate to each other?: a proposed framework for a trans-disciplinary analysis of sustainable development and social ecology. International Journal of Social Ecology and Sustainable Development (IJSESD), 1(1), 41-69. DOI: 10.4018/jsesd.2010010105.
  15. Carayannis E.G., Sindakis S., Walter C. (2015). Business model innovation as lever of organizational sustainability. The Journal of Technology Transfer, 40(1), 85-104. DOI: 10.1007/s10961-013-9330-y.
  16. Carrillo F.J., Mohamed M., Stankosky M., Mohamed M. (2009). An empirical assessment of knowledge management criticality for sustainable development. Journal of Knowledge Management, 13(5), 271-286. DOI: 10.1108/13673270910988105.
  17. Carroll A.B. (1999). Corporate social responsibility: Evolution of a definitional construct. Business & society, 38(3), 268-295. DOI: 10.1177/000765039903800303.
  18. Chaurasia S.S., Kaul N., Yadav B., Shukla D. (2020). Open innovation for sustainability through creating shared value-role of knowledge management system, openness and organizational structure. Journal of Knowledge Management, Vol. 24 n. 10, 2491-2511. DOI: 10.1108/JKM-04-2020-0319.
  19. Chen C.K., Akmalul’Ulya M. (2019). Analyses of the reward-penalty mechanism in green closed-loop supply chains with product remanufacturing. International Journal of Production Economics, 210, 211-223. DOI: 10.1016/j.ijpe.2019.01.006.
  20. Cillo V., Castellano S., Lamotte O., Ardito L., Del Giudice M. (2020). The managerial implications of assessing corporate social performance. Corporate Social Responsibility and Environmental Management, 27(3), 1521-1524.
  21. Cillo V., Petruzzelli A.M., Ardito L., & Del Giudice M. (2019). Understanding sustainable innovation: A systematic literature review. Corporate Social Responsibility and Environmental Management, 26(5), 1012-1025. DOI: 10.1002/csr.1903.
  22. Clark W.C., Dickson N.M. (2003). Sustainability science: the emerging research program. Proceedings of the national academy of sciences, 100(14), 8059-8061. DOI: 10.1073/pnas.1231333100.
  23. Davis K. (1960). Can business afford to ignore social responsibilities? California management review, 2(3), 70-76. DOI: 10.2307/41166246.
  24. Del Giudice M., Khan Z., De Silva M., Scuotto V., Caputo F., Carayannis E. (2017). The microlevel actions undertaken by owner‐managers in improving the sustainability practices of cultural and creative small and medium enterprises: A United Kingdom-Italy comparison. Journal of Organizational Behavior, 38(9), 1396-1414. DOI: 10.1002/job.2237.
  25. Del Giudice M., Garcia-Perez A., Scuotto V., Orlando B. (2019). Are social enterprises technological innovative? A quantitative analysis on social entrepreneurs in emerging countries. Technological Forecasting and Social Change, 148, 119704. DOI: 10.1016/j.techfore.2019.07.010.
  26. Devinney T.M. (2009). Is the socially responsible corporation a myth? The good, the bad, and the ugly of corporate social responsibility. Academy of Management Perspectives, 23(2), DOI: 10.5465/amp.2009.39985540.
  27. Doppelt B. (2017). Leading change toward sustainability: A change-management guide for business, government and civil society. London: Routledge.
  28. Eccles R.G., Ioannou I., Serafeim G. (2012). The impact of a corporate culture of sustainability on corporate behavior and performance (No. W17950). Cambridge, MA: National Bureau of Economic Research.
  29. Elkington J. (1998). Partnerships from cannibals with forks: The triple bottom line of 21st century business. Environmental quality management, 8(1), 37-51. DOI: 10.1002/tqem.3310080106.
  30. Etzkowitz H., Leydesdorff L. (1995). The Triple Helix--University-industry-government relations: A laboratory for knowledge based economic development. EASST review, 14(1), 14-19. Available at SSRN: https://ssrn.com/abstract=2480085.
  31. Etzkowitz H., Zhou C. (2006). Triple Helix twins: innovation and sustainability. Science and public policy, 33(1), 77-83. DOI: 10.3152/147154306781779154.
  32. Foxon T., Pearson P. (2008). Overcoming barriers to innovation and diffusion of cleaner technologies: some features of a sustainable innovation policy regime. Journal of cleaner production, 16(1), S148-S161. DOI: 10.1016/j.jclepro.2007.10.011.
  33. Gangi F., Mustilli M., Varrone N. (2019). The impact of corporate social responsibility (CSR) knowledge on corporate financial performance: evidence from the European banking industry. Journal of Knowledge Management, 23(1), 110-134. DOI: 10.1108/JKM-04-2018-0267.
  34. Gao S.S., Zhang J.J. (2006). Stakeholder engagement, social auditing and corporate sustainability. Business process management journal, 12(6), 722-740. DOI: 10.1108/14637150610710891.
  35. Geels F.W., Hekkert M.P., Jacobsson S. (2008). The dynamics of sustainable innovation journeys, Technology Analysis & Strategic Management, 20(5), 521-536. DOI: 10.1080/09537320802292982.
  36. Giddings B., Hopwood B., O’brien G. (2002). Environment, economy and society: fitting them together into sustainable development. Sustainable development, 10(4), 187-196. DOI: 10.1080/09537320802292982.
  37. Giovannoni E., Fabietti G. (2013). What is sustainability? A review of the concept and its applications. In: Busco C., Frigo M.L., Riccaboni A., Quattrone P., edited by, Integrated reporting. Concepts and Cases that Redefine Corporate Accountability. Springer.
  38. Gowd J. (2013). Coevolutionary economics: the economy, society and the environment (Vol. 5). Springer Science & Business Media.
  39. Gray D., Colucci-Gray L., Camino E. (Eds.). (2010). Science, society and sustainability: Education and empowerment for an uncertain world. Routledge.
  40. Griggs D., Stafford-Smith M., Gaffney O., Rockström J., Öhman M.C., Shyamsundar P., Steffen W., Glaser G., Kanie N., Noble I. (2013). Sustainable development goals for people and planet. Nature, 495(7441), 305-307. DOI: 10.1038/495305a.
  41. Grober U., Cunningham R. (2012). Sustainability: A cultural history. Cambridge: Green Books.
  42. Iandolo F., Barile S., Armenia S., Carrubbo L. (2018). A system dynamics perspective on a viable systems approach definition for sustainable value. Sustainability Science, 13(5), 1245-1263. DOI: 10.1007/s11625-018-0565-2.
  43. Jamieson D. (1998). Sustainability and beyond. Ecological Economics, 24(2-3), 183-192. DOI: 10.1016/S0921-8009(97)00142-0.
  44. Johnson M., Redlbacher F., Schaltegger S. (2018). Stakeholder engagement for corporate sustainability: A comparative analysis of B2C and B2B companies. Corporate Social Responsibility and Environmental Management, 25(4), 659-673. DOI: 10.1002/csr.1484.
  45. Jones T.M. (1980). Corporate social responsibility revisited, redefined. California management review, 22(3), 59-67. DOI: 10.1002/csr.1484.
  46. Kates R.W. (2011). What kind of a science is sustainability science? Proceedings of the National Academy of Sciences, 108(49), 19449-19450. DOI: 10.1073/pnas.1116097108.
  47. Kates R.W., Clark W.C., Corell R., Hall J.M., Jaeger C.C., Lowe I., Faucheux S. (2001). Sustainability science. Science, 292(5517), 641-642. DOI: 10.1126/science.1059386.
  48. Laasch O. (2018). Beyond the purely commercial business model: Organizational value logics and the heterogeneity of sustainability business models. Long Range Planning, 51(1), 158-183. DOI: 10.1016/j.lrp.2017.09.002.
  49. Larson A.L. (2000). Sustainable innovation through an entrepreneurship lens. Business strategy and the environment, 9(5), 304-317. DOI: 10.1002/1099-0836(200009/10)9:5<304::AID-BSE255>3.0.CO;2-O.
  50. McElroy M.W. (2003). The new knowledge management: Complexity, learning, and sustainable innovation. London: Routledge.
  51. McWilliams A., Siegel D.S., Wright P.M. (2006). Corporate social responsibility: Strategic implications. Journal of management studies, 43(1), 1-18. DOI: 10.1111/j.1467-6486.2006.00580.x.
  52. Miralles-Quirós M.M., Miralles-Quirós J.L., Valente Gonçalves L.M. (2018). The value relevance of environmental, social, and governance performance: The Brazilian case. Sustainability, 10(3), 574. DOI: 10.3390/su10030574.
  53. Miska C., Szőcs I., Schiffinger M. (2018). Culture’s effects on corporate sustainability practices: A multi-domain and multi-level view. Journal of World Business, 53(2), 263-279. DOI: 10.1016/j.jwb.2017.12.001.
  54. Nill J., Kemp R. (2009). Evolutionary approaches for sustainable innovation policies: From niche to paradigm? Research policy, 38(4), 668-680. DOI: 10.1016/j.respol.2009.01.011.
  55. Oke A. (2007). Innovation types and innovation management practices in service companies. International Journal of Operations & Production Management, 27(6), 564-587. DOI: 10.1108/01443570710750268.
  56. Orlando B., Ballestra L.V., Scuotto V., Pironti M., Del Giudice M. (2020). The Impact of R&D Investments on Eco-Innovation: A Cross-Cultural Perspective of Green Technology Management. IEEE Transactions on Engineering Management. DOI: 10.1109/TEM.2020.3005525.
  57. Papa A., Dezi L., Gregori G.L., Mueller J., Miglietta N. (2018). Improving innovation performance through knowledge acquisition: the moderating role of employee retention and human resource management practices. Journal of Knowledge Management, 24(3), 589-605. DOI: 10.1108/JKM-09-2017-0391.
  58. Polese F., Barile S., Caputo F., Carrubbo L., Waletzky L. (2018). Determinants for value cocreation and collaborative paths in complex service systems: A focus on (smart) cities. Service Science, 10(4), 397-407. DOI: 10.1287/serv.2018.0218.
  59. Polese F., Carrubbo L., Caputo F., Sarno D. (2018). Managing Healthcare Service Ecosystems: Abstracting a Sustainability-Based View from Hospitalization at Home (HaH) Practices. Sustainability, 10(11), 3951. DOI: 10.3390/su10113951.
  60. Prahalad C.K. (2005). The Fortune at the Bottom of the Pyramid. Wharton School Pub.
  61. Qiu L., Hu D., Wang Y. (2020). How do firms achieve sustainability through green innovation under external pressures of environmental regulation and market turbulence? Business Strategy and the Environment, 29(6), 2695-2714. DOI: 10.1002/bse.2530.
  62. Rodriguez M.A., Ricart J.E., Sanchez P. (2002). Sustainable development and the sustainability of competitive advantage: A dynamic and sustainable view of the firm. Creativity and innovation management, 11(3), 135-146. DOI: 10.1111/1467-8691.00246.
  63. Sachs J.D. (2012). From millennium development goals to sustainable development goals. The Lancet, 379(9832), 2206-2211. DOI: 10.1016/S0140-6736(12)60685-0.
  64. Sachs J.D., McArthur J.W. (2005). The millennium project: a plan for meeting the millennium development goals. The Lancet, 365(9456), 347-353. DOI: 10.1016/S0140-6736(05)17791-5.
  65. Saviano M., Barile S., Spohrer J.C., Caputo F. (2017). A service research contribution to the global challenge of sustainability. Journal of Service Theory and Practice, 27(5), 951-976. DOI: 10.1108/JSTP-10-2015-0228.
  66. Scalia M., Barile S., Saviano M., Farioli F. (2018). Governance for sustainability: a triple-helix model. Sustainability Science, 13(5), 1235-1244. DOI: 10.1007/s11625-018-0567-0.
  67. Scuotto V., Del Giudice M., Bresciani S., Meissner D. (2017). Knowledge-driven preferences in informal inbound open innovation modes. An explorative view on small to medium enterprises. Journal of Knowledge Management, 21(3), 640-655. DOI: 10.1108/JKM-10-2016-0465.
  68. Singh S.K., Del Giudice M., Chierici R., Graziano D. (2020). Green innovation and environmental performance: The role of green transformational leadership and green human resource management. Technological Forecasting and Social Change, 150, 119762. DOI: 10.1016/j.techfore.2019.119762.
  69. Stanaland A.J., Lwin M.O., Murphy P.E. (2011). Consumer perceptions of the antecedents and consequences of corporate social responsibility. Journal of business ethics, 102(1), 47-55. DOI: 10.1007/s10551-011-0904-z.
  70. Tilley F., Hooper P., Walley L. (2003). Sustainability and competitiveness: are there mutual advantages for SMEs? Competitive advantage in SMEs: Organising for innovation and change, 71-84. -- Available at SSRN: https://ssrn.com/abstract=1510034.
  71. Trott P. (2008). Innovation management and new product development. Pearson education.
  72. United Nations (UN) (1972). Report of the United Nations Conference on the human environment. http://www.un-documents.net/aconf48-14r1.pdf.
  73. Veliyath R., Fitzgerald E. (2000). Firm capabilities, business strategies, customer preferences, and hypercompetitive arenas: the sustainability of competitive advantages with implications for firm competitiveness. Competitiveness Review: An International Business Journal, 10(1), 56-82. DOI: 10.1108/eb046389.
  74. Waltner-Toews D., Kay J., Kay J.J., Lister N.M.E. (Eds.). (2008). The ecosystem approach: Complexity, uncertainty, and managing for sustainability. Columbia University Press.
  75. Wiek A., Farioli F., Fukushi K., Yarime M. (2012). Sustainability science: bridging the gap between science and society. Sustainability Science, 7(1), 1-4. DOI: 10.1007/s11625-011-0154-0.
  76. Wilkinson A., Hill M., Gollan P. (2001). The sustainability debate. International Journal of Operations & Production Management, 21(12), 1492-1502. DOI: 10.1108/01443570110410865.
  77. Young W., Tilley F. (2006). Can businesses move beyond efficiency? The shift toward effectiveness and equity in the corporate sustainability debate. Business Strategy and the Environment, 15(6), 402-415. DOI:10.1002/bse.510

Metriche

Caricamento metriche ...