Author Details

Ziliani, Cristina, Full Professor in Marketing, Italy

  • No 1 (2019) - Articles
    Selecting which touchpoints to manage for customer loyalty: an empirical analysis in retail banking
    Abstract  PDF


Mercati e competitività - Open Access Peer Reviewed Journal
4 issues per year - ISSN 1826-7386, ISSNe 1972-4861

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