No 1 (2019)

Table of Contents

Editorial

Big, thick, small… are data what really matters? PDF
Stefania Borghini
In memoriam of Stefano Pace PDF (Italiano)
Daniele Dalli

Articles

A systematic literature review on social media metrics PDF
Tonino Pencarelli, Maria Gabriella Mele
Selecting which touchpoints to manage for customer loyalty: an empirical analysis in retail banking PDF
Marco Ieva, Cristina Ziliani
Does the use of social media affect customer relationship performance? Evidences from Italy PDF
Alice Mazzucchelli, Roberto Chierici, Barbara Del Bosco, Francesca Ceruti
Dressing your soul: The role of brand engagement in self-concept PDF
Valentina Mazzoli, Diletta Acuti, Raffaele Donvito, Eunju Ko
A small world experiment in the digital era: Can sWOM be used by start uppers to reach a target? PDF
Francesca Pucciarelli, Chiara Giachino, Bernardo Bertoldi, Davide Tamagno
A literature review on firms’ internationalisation through e-commerce PDF
Riccardo Resciniti, Federica De Vanna

Book reviews

Book reviews PDF
Gennaro Iasevoli


Mercati e competitività - Open Access Peer Reviewed Journal
4 issues per year - ISSN 1826-7386, ISSNe 1972-4861

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