The influence of servicescape and perceived authenticity on winery visitors’ satisfaction and their behavioural intentions

Ester Napolitano, Giacomo Del Chiappa, Aise KyoungJin Kim

Abstract

Wine tourism destinations are growing in popularity not only for wine tasting experiences but also for the wineries’ aesthetic and authentic rural appeal, which are increasingly valued and sought-after by a wider range of wine tourist markets. This study suggests and tests an empirical model where both various servicescape dimensions (i.e. physical environment, facilities, and personnel interaction) and perceived level of authenticity (i.e. object-based authenticity and existential authenticity) are considered as determinants of wine tourists’ satisfaction and different types of behavioural intentions.
Specifically, multiple regression analysis was conducted on a sample of 267 valid questionnaires collected from winery visitors in the region of Sardinia in 2015. Theoretical and managerial contributions on how to design and manage wine tourism experiences for wine tourist markets are discussed, and suggestions for future research are given.

Full Text:

PDF




Mercati e competitività - Open Access Peer Reviewed Journal
4 issues per year - ISSN 1826-7386, ISSNe 1972-4861

This journal applies the Creative Commons Attribution - Non-Commercial - No Derivatives 4.0 License (CC BY-NC-ND 4.0) to works published, in order to facilitate free immediate access to, and unrestricted reuse of, original works of all types. Under this license, authors agree to make articles legally available for reuse, without permission or fees, for virtually any purpose. Anyone may copy, distribute or reuse these articles, without modifying them, as long as authors and original sources are properly cited.