Editorial Policies

Focus and Scope

Mercati & Competitività was established in 2004 by Riccardo Varaldo and Gianpiero Lugli. It is the Journal of the Italian Marketing Association and strives to provide a voice for the Association's cultural and scientific policy.
The review's aim is twofold: firstly to be the journal where the best Italian marketing research is published; secondly, and thanks to scientific and editorial cooperation with important marketing centers, to publish international research conducted by European, US and Far Eastern scholars. Even if established by a cultural and scientific association, the review aims at relating academics and professionals. The goal is, in fact, to offer continuous updates on the changes affecting marketing approaches and techniques. "Marketing demand" is increasing in many different market sectors (schools and universities, non -profit organizations, public institutions and so on) and this growing demand is not always matched by adequate advances in marketing competence and the professional skills on offer. Furthermore, we have to take into account that many market actors adopt a distorted and partial view of the marketing concept. Many refer to marketing as just communication and sales activities and so overlook the variety of value-adding processes that marketing can offer customers. Mercati & Competitività thus aims to provide cultural and scientific updates to those who, in different market contexts, want to work in marketing at a specialist and professional level.

The Journal is indexed on Ebsco Discovery ServiceProQuest SummonGoogle Scholar,  JournalTOCS,  RePEcEssperItalian Union Catalogue of Serials (ACNP)Torrossa - Casalini Full Text Platform

 

Section Policies

Articles

Checked Open Submissions Checked Indexed Checked Peer Reviewed

Editorial

Checked Open Submissions Checked Indexed Unchecked Peer Reviewed

In Memoriam

Checked Open Submissions Checked Indexed Unchecked Peer Reviewed

Book reviews

Checked Open Submissions Checked Indexed Unchecked Peer Reviewed

Focus Section: Convegno SIM 2018

Checked Open Submissions Checked Indexed Checked Peer Reviewed
 


Mercati e competitività - Open Access Peer Reviewed Journal
4 issues per year - ISSN 1826-7386, ISSNe 1972-4861

This journal applies the Creative Commons Attribution - Non-Commercial - No Derivatives 4.0 License (CC BY-NC-ND 4.0) to works published, in order to facilitate free immediate access to, and unrestricted reuse of, original works of all types. Under this license, authors agree to make articles legally available for reuse, without permission or fees, for virtually any purpose. Anyone may copy, distribute or reuse these articles, without modifying them, as long as authors and original sources are properly cited.