Mercati & competitività - Open Access

4 issues per year, ISSN 1826-7386, ISSNe 1972-4861

This journal is no more published by FrancoAngeli

The Journal of the Italian Marketing Association

Open access journal Peer reviewed journal  4 issues per year

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No 4 (2019)

Table of Contents

Editorial

Editorial PDF
Daniele Dalli

Articles

Communication practices in the diffusion of social-business innovation: Insights from B-Corporations PDF
Cristina Mele, Tiziana Russo-Spena, Marco Tregua, Fabio Greco
Customer-driven supply chains: Trends and practices in leading Italian companies PDF
Valeria Belvedere, Annalisa Tunisini
How to choose the endorser: An experimental analysis on the effects of fit and notoriety PDF
Veronica Gabrielli, Ilaria Baghi
Communicating the luxury dream: The moderating role of brand prominence on the effect of abstract versus concrete language on consumer responses PDF
Cesare Amatulli, Matteo De Angelis, Carmela Donato

Book reviews

Book reviews PDF
Gennaro Iasevoli


Mercati e competitività - Open Access Peer Reviewed Journal
4 issues per year - ISSN 1826-7386, ISSNe 1972-4861

This journal applies the Creative Commons Attribution - Non-Commercial - No Derivatives 4.0 License (CC BY-NC-ND 4.0) to works published, in order to facilitate free immediate access to, and unrestricted reuse of, original works of all types. Under this license, authors agree to make articles legally available for reuse, without permission or fees, for virtually any purpose. Anyone may copy, distribute or reuse these articles, without modifying them, as long as authors and original sources are properly cited.